Sugar Factory American Brasserie, America’s favorite eatery and celebrity hotspot, has expanded with its first Boston location and will open for reservations via OpenTable on Friday, September 1st. The celebrity-endorsed, world-famous celebration destination known for its sweets and treats is located at 100 South Market Bldg, Quincy Market 100-134, Boston, MA 02109. Guests can expect an exciting and unforgettable dining experience with indoor and outdoor dining, photo-worthy decor, over-the-top entrees, legendary desserts and Sugar Factory’s signature retail store with hundreds of candy options.

“We are celebrating more than 14 years serving the most decadent sweets and treats around the world, and we are so excited to introduce our fun, family-friendly brand to Boston. From our photo op walls to our staff, every element at Sugar Factory American Brasserie Boston is designed to provide guests with a memorable, Instagrammable experience from the moment they enter the establishment, to the moment they leave,” said owner Charissa Davidovici.

The two-floor venue will have 11,836 square feet of both indoor and outdoor space, accommodating 296 occupants. The restaurant boasts a 124-seat main dining area, a pink café dining room with space for 42 guests, two separate bar areas seating 34 guests, and an outdoor café with seating for 48 people adjacent to the luxurious greenhouse dining space decorated with crystal chandeliers. Upon entering, guests will be greeted by an Instagram-worthy floral wall with neon signage, marble stairs leading to the second floor main dining room, 360-degree marble bar, and the candy retail store where guests can choose from over 50 types of sweet treats and more on Sugar Factory’s signature floor-to-ceiling candy wall. From the retail store, guests can enter the main dining area with Instagrammable moments such as large flower walls with neon signs perfect for posing, a pink telephone booth, elaborate marble decor, lighted ceilings, and other colorful decor.

The restaurant’s elevated white marble bar seats provide full-menu service complete with Sugar Factory’s signature, celebrity-endorsed smoking candy goblets, like the new Natti Natasha goblet, made with raspberry, piña colada, Flecha Azul Tequila, Tasha’s Rosé topped with orange gummy bears, flowers and heart shaped gummies. Other Natti Natasha inspired cocktails are infused with Tasha’s Rosé such as the Natti Vice Mimosa, Yummy Yummy Love Mimosa, Rom Pom Pom Mimosa, Dutty Love Mimosa, and the Diosa Mimosa. All goblets are available with or without alcohol, other celebrity-approved goblets include The Rock’s Soul Man made with his Teremana Tequila; 50 Cent’s Candy Shop made with his Branson Cognac; Bruno Mars’ Watermelon Piña Colada and Mai Tai made with his SelvaRey Rum; and Nick Jonas and John Varvatos’ Strawberry Cadillac Reposado Margarita made with Villa One Tequila.