“The most Instagrammed restaurant in America,” Sugar Factory American Brasserie, is bringing its high-energy dining experience to downtown Detroit. Opening on Thursday, September 1stt, the restaurant is the first Michigan location of the celebrity-endorsed, world-famous celebration destination, and will be located at 45 Monroe Street in the One Campus Martius Building.

Guests can expect a one of a kind dining experience at Sugar Factory, with over-the-top entrees, legendary desserts, and Sugar Factory’s famous, celebrity-endorsed smoking candy goblet drinks – plus, photo-worthy decor, and the brand’s signature retail store with floor-to-ceiling candy walls and hundreds of candy options.

Sugar Factory’s 223-seat space will feature a candy retail store, an indoor dining room, a bar area, and an outdoor patio dining space. Photo-worthy moments greet guests immediately upon entering Sugar Factory. The entryway features a floor-to-ceiling candy heart wall perfect for posing, and the main dining area is filled with lifesize floral walls, neon signs, LED screens and a candy dot wall. From the restaurant, guests can head into the iconic candy retail store, with plenty of exciting sweets and surprises to take home.

Offering brunch, lunch and dinner, Sugar Factory’s menu showcases an array of dishes fit for any diner. Photo-worthy dishes include the Strawberry Cheesecake Stuffed Waffle – a warm waffle stuffed with strawberries and delicious New York Cheesecake, and topped with fresh strawberries, whipped cream and strawberry sauce; The 24K Gold Burger meal, featuring a burger dripping in 24k gold leaves and served with gold dusted french fries and a 24K Gold Milkshake – made with Ferrero Rocher golden truffles, and topped with a gold draped chocolate glazed donut; the Flaming HOT Cheetos Burger, an eight ounce Angus burger topped with Flaming Hot Cheetos crusted pepper jack cheese, pickles, shredded lettuce, chipotle mayo and served on a Hot Cheetos crusted bun; Spicy Arrabiata Spaghetti, served with shrimp and a whole Maine lobster tail; the Shrimp Penne Alfredo with roasted garlic, lemon, basil and parmesan cheese; and more.

For dessert, Sugar Factory’s Insane Milkshakes include the Campfire Spiked S’Mores Milkshake, the Tie-Dye Milkshake, the Caramel Sugar Daddy Milkshake and more, all lavishly decorated and served in chocolate-covered mugs. Guests can also try the sensational King Kong Sundae, which serves up to 12 people with 24 scoops of ice cream covered with sprinkles, gummy bears, caramel sauce, hot fudge sauce and giant whirly pops.

Sip on Sugar Factory’s signature, celebrity endorsed, smoking cocktail goblets (all of which can be made without alcohol), including the Soul Man by Dwayne “The Rock” Johnson made with fresh peach, fresh pineapple, lemonade, Teremana Tequila Blanco, Triple Sec and Hennesy, topped with gummy cherries, tropical drops, strawberry rock candy served in a green lay wrapped goblet; 50 Cent’s Candy Shop goblet made with Branson Cognac, peach schnapps, Triple Sec, Teremana Blanco Tequila, Malibu Rum, pineapple juice, peach puree, orange juice and sour gummies; and Nick Jonas’ and John Varvatos’ Strawberry Cadillac Reposado Margarita crafted with Villa One Reposado, Grand Marnier, strawberries, triple sec, lime juice, simple syrup and a dash of sweet & sour garnish of pink Cadillac gummies, gummy apple rings and key lime fruit gummy slices.