Sugar Factory American Brasserie, America’s favorite eatery and celebrity hotspot, expands in Florida with their new Jacksonville location. The family-friendly, high-energy, celebration destination known for its sweets and treats is set to open this month in The Markets at Town Center.

“Our high-energy, sweet restaurant is enjoyed by guests across the state of Florida, and we’re excited to introduce our brand to the residents of Jacksonville,” shares Sugar Factory owner Charissa Davidovici. “From our colorful and vibrant dishes, to our over-the-top desserts, every moment at Sugar Factory Jacksonville will offer guests an extremely memorable and instagrammable experience from the minute they walk in to the minute they leave.”

Sugar Factory’s Jacksonville restaurant will have a 179-seat main dining area, a bar area with seating for 20 and an outdoor patio with space for 107 guests. Upon entering, guests will be greeted by Sugar Factory’s signature candy dot wall, candy heart lounge and the candy retail store where guests can choose from over 50 types of sweet treats and more on Sugar Factory’s signature floor-to-ceiling candy wall. From the retail store, guests can enter the main dining area with Instagrammable moments such as large flower walls with neon signs perfect for posing, an elaborate three-dimensional floral ceiling, video walls and other colorful decor.

Offering brunch, lunch and dinner, Sugar Factory’s menu features burgers, pastas, and salads, as well as colorful dishes and unique desserts. Start the day with exciting brunch offerings, including mouthwatering waffles, like the Strawberry Cheesecake Stuffed Waffle – a warm waffle stuffed with strawberries and delicious New York Cheesecake, and topped with fresh strawberries, whipped cream and strawberry sauce; or the Cannoli Stuffed French Toast made with thick slices of brioche bread, stuffed with a sweet cannoli and chocolate chip cream, and topped with berries, whipped cream and chocolate fudge. Sugar Factory’s Insane Iced Coffees are a perfect breakfast pairing and a photo-worthy way to add a caffeine boost to the day. These cold brew based, lavishly-decorated drinks are topped with waffles and available in a variety of flavors.

Popular lunch and dinner menu items include the The 24K Gold Burger meal, featuring a burger dripping in 24k gold leaves and served with gold dusted french fries and a 24K Gold Milkshake – made with Ferrero Rocher golden truffles, and topped with a gold draped chocolate glazed donut; the Prime NY Steak Frites, a eight-ounce prime NY Strip, pan roasted with garlic herb butter and served with parmesan fries; Spicy Lobster Arrabiata Spaghetti with a whole Maine lobster tail, shrimp, roasted garlic, parmesan cheese, and decadent spicy marinara sauce; Pan Roasted Salmon with a slow roasted creamy salmon filet, yukon gold mashed potatoes, grilled asparagus, and bacon herb sauce; or the Big Cheesy Burger, an angus beef burger topped with melted white cheddar, creamy mac & cheese and bacon on a toasted potato bun.

For dessert, Sugar Factory’s Insane Milkshakes are lavishly decorated and served in chocolate-covered mugs. Favorites include the Giggles Snickers Milkshake, Princess Make A Wish Milkshake and Bacon Cheeseburger Milkshake. Most legendary of all is the sensational King Kong Sundae, which serves up to 12 people and features 24 scoops of ice cream covered with sprinkles, gummy bears, caramel sauce, fudge sauce and giant whirly pops.

The restaurant’s elevated white marble bar seats provide full-menu service complete with Sugar Factory’s signature, celebrity-endorsed smoking candy goblets, like the new Twisted Hart Peach Lemonade by Kevin Hart, made with his Gran Coramino Cristalino tequila, fresh peaches and homemade lemonade and decorated with twisted unicorn lollipop straws and peach candy hearts. All available with or without alcohol, other celebrity-approved goblets include The Rock’s Soul Man made with his Teremana Tequila; 50 Cent’s Candy Shop made with his Branson Cognac; Bruno Mars’ Watermelon Piña Colada and Mai Tai made with his SelvaRey Rum; and Nick Jonas and John Varvatos’ Strawberry Cadillac Reposado Margarita made with Villa One Tequila.

Hours of Operations
Monday – Thursday: 11am – 10pm
Friday: 11am – 11pm
Saturday: 10am – 12am
Sunday: 10am – 10pm