Known world over for its celebrity- endorsed Couture Pops, Sugar Factory has turned sweets into the latest designer-accessory. With several locations now operating around UAE, this American Brasserie has taken the hospitality industry by storm with an award winning combination of upscale “sweets, treats & eats”. Sugar Factory’s loyal celebrity following has received widespread media attention and this brand has evolved as the coolest hangout spot in UAE.

With locations in some of the world’s most cosmopolitan cities, including Las Vegas, New York City, Bahrain, Chicago, Miami and Orlando, Sugar Factory is known the world over for its celebrity-endorsed Couture Pops, which have turned sweets into the latest designer accessory. Iconic superstars including Kylie Jenner, Kendall Jenner, Britney Spears, Drake, Nicole Scherzinger, Kim Kardashian, Eva Longoria and Rupert Grint are just a few of the celebrities who have either endorsed or have been spotted with the sparkly lollipops. Sugar Factory’s loyal celebrity following has received widespread media attention from People Magazine, the Daily Mail, US Weekly, Entertainment Tonight, Extra and more.

The food at Sugar Factory American Brasserie is a treat for all, offering guests a one-of-a-kind dining experience, serving decadent and tasty fare to satisfy any craving. Created by a team of world-class chefs, the signature menu offers everything from pancakes and sweet and savory crepes to salads, burgers and pizzas, all available throughout the day. Sugar Factory also offers spiked adult beverages made with premium spirits.