In partnership with Dominican-born multi-platinum recording artist and businesswoman Natti Natasha, the global brand will bring its world-famous restaurant, candy store and café to South Beach.

“America’s most-Instagrammed restaurant” and celebrity hotspot, in partnership with Dominican singer and businesswoman, NATTI NATASHA, will open its highly-anticipated Miami Beach location at the historic Firestone Garage on Friday, May 12, 2023. Located at 1575 Alton Road in Miami Beach, the family-friendly, celebration destination will feature over-the-top menu items along with new Latin-fusion cuisine, a “Rosé All Day by TASHA” neon wall, and a variety of new cocktails made with NATTI NATASHA’s TASHA Sparkling Rosé, the first sparkling wine to be released by a Latin artist.

Serving brunch seven days a week, lunch, dinner, a late-night menu and its signature cocktail menu, every element of Sugar Factory has been designed to give guests an interactive experience filled with memorable moments. Named “The Most Instagrammed Restaurant in the United States,” Sugar Factory Firestone will offer the largest menu yet, with a variety of over-the-top eats and options for any palate, including sweet and savory brunch every day, quesadillas, paninis, wraps, tacos, fajitas, sushi, burgers, smoothies, smoking goblets, Insane Milkshakes and more.

Guests can expect an unforgettable dining experience with indoor-and-outdoor dining, vibrant decor, delicious dishes and photo-worthy treats. An adjacent retail confectionery, Toothfairy, will display Sugar Factory’s floor-to-ceiling candy wall with more than 50 types of sweet treats, including a selection of novelty and bulk candy like the brand’s world-famous Couture Pops. The grab-and-go café will feature its own in-house bakery, homemade donuts and pastries, as well as açai bowls, muffins, cakes, empanadas, protein shakes and more.

“We knew they were working on re-concepting the space and we reached out to our friend David Grutman about the location. We are thrilled to be working together with NATTI NATASHA — it’s going to be the ideal Sugar Factory for Miami Beach!” says Sugar Factory Owner Charissa Davidovici.

Sugar Factory’s 7,000-square-foot space features a 150-seat indoor dining room filled with interactive experiences including a large outdoor patio. Diners will be greeted by Sugar Factory’s Instagrammable décor, including lifesize flower walls with neon artwork, LED screens, the instantly recognizable floor-to-ceiling dot wall, and a bar area with wooden paneling overlooking a wraparound retro LED sign.

Hours of Operation
Sunday: 10am-11pm
Thursday: 10am-10pm
Friday – Saturday: 10am-11pm
Tuesday: Closed