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Row Hotel NYC

Row Hotel NYC

Times Square, New York’s tourist mecca, just got a whole lot sweeter!

Introducing the new Sugar Factory café and confectionery, located in the Row NYC hotel at 700 8th Avenue. Offering a delicious assortment of pastries, breakfast favorites, sandwiches, yummy milkshakes and sundaes, ice cream and gelato, our newest sweet spot is sure to become the newest local favorite!

Come by on your next visit to New York City and experience star-studded sweetness that is Sugar Factory at Row NYC.

Instead of flying solo this Valentine’s Day, why not spend it with ROW NYC HOTEL and AVEC EXPERIENTIAL DATING APP for a fun night of hanging with local NYC singles.
Signature Valentine’s Day themed cocktails and delicious pizzas by District M will be there for guests to enjoy with incredible music from a special guest DJ.

700 8th Ave
New York, NY 10036

February 14, 2017

Everyone who shows the AVEC EXPERIENTIAL DATING APP will receive 20% off at District M and Sugar Factory’s ROW NYC location.

About Sugar Factory:

Hours of Operation

5:30 am – 12:00 midnight Daily



For more information on hosting an event at any of our New York City locations, please contact our Events Department at [email protected] or call 212.414.8725.
Take a moment to look over our Party Menu.
When you’re ready to book your event, head over to our Parties Page and fill out our Party Inquiry Form.

Corporate Events

When arranging group dining for 50 or more, Sugar Factory American Brasserie offers a whimsical, one-of-a-kind experience in any of our New York City locations. You can reach our Events Department at [email protected] or call 212.414.8725.


Sugar Factory
at the Row Hotel NYC
700 8th Ave
New York, NY 10036

(646) 954.5411