“Times Square is a legendary entertainment hub and a perfect fit for our exciting restaurant filled with glitz and glamour,” shares Sugar Factory Owner, Charissa Davidovici. “From our colorful and vibrant dishes, to our over-the-top desserts, every moment at Sugar Factory Times Square will offer guests of all ages a highly memorable experience from the minute they walk in, to the minute they leave.” 

The two-floor venue will be centrally located on New York City’s iconic Times Square and will feature a grab and go café on the first floor with an elaborate three-dimensional floral ceiling, a marble rosé and milkshake bar, coffees, pastries, gelatos and more. The café flows into Sugar Factory’s iconic candy retail store, where guests will experience the signature floor-to-ceiling candy wall that features hundreds of sweets to choose from. From the café and retail store, guests can head upstairs to the 4,000-square-foot, 100-seat main dining area and 20-seat bar featuring elaborate trims and chic moldings contrasted with natural elements such as trees, greenery-covered chandeliers, all accentuated by soft, dim soft lighting.  

Serving daily breakfast, all-day brunch, lunch and dinner, Sugar Factory’s colorful menu features unique dishes to satisfy any craving. Exciting new brunch offerings include the Brownie Sundae Pancakes made with buttermilk pancakes with mini dark chocolate chips topped with a warm brownie, salted walnuts, vanilla ice cream, whipped cream, chocolate sauce and caramel sauce; The Sugar Factory French Toast Monte Cristo – a sweet and savory classic french toast layered with country ham, roasted turkey, swiss and provolone cheese, dusted with powdered sugar and served with strawberry jelly, fresh berries and home fries; and much more. Paired perfectly with breakfast and brunch, Sugar Factory’s Insane Iced Coffees are a photo-worthy way to add a caffeine boost to the day. These cold brew-based, lavishly-decorated drinks are topped with waffles and available in a variety of flavors. 

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