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Upper West Side

Now Open!

Sugar Factory expands its New York presence with this newest dining adventure. Inside are two levels filled with the glitz and glamour that Sugar Factory is known for the world over. Plush leather banquettes and celebrity photos adorn the interior, and our outrageous desserts make it nightly Broadway appearances.

About Sugar Factory:

With locations in some of the world’s most cosmopolitan cities, including Las Vegas, New York City, Bahrain, Chicago, Miami and Orlando, Sugar Factory is known the world over for its celebrity-endorsed Couture Pops, which have turned sweets into the latest designer accessory. Iconic superstars including Kylie Jenner, Kendall Jenner, Britney Spears, Drake, Nicole Scherzinger, Kim Kardashian, Eva Longoria and Rupert Grint are just a few of the celebrities who have either endorsed or have been spotted with the sparkly lollipops. Sugar Factory’s loyal celebrity following has received widespread media attention from People Magazine, the Daily Mail, US Weekly, Entertainment Tonight, Extra and more.

The food at Sugar Factory American Brasserie is a treat for all, offering guests a one-of-a-kind dining experience, serving decadent and tasty fare to satisfy any craving. Created by a team of world-class chefs, the signature menu offers everything from pancakes and sweet and savory crepes to salads, burgers and pizzas, all available throughout the day. Sugar Factory also offers spiked adult beverages made with premium spirits, including Sugar Factory’s signature 36-ounce alcohol-infused smoking candy goblets, all of which are available without alcohol for the kids.

Look for new Sugar Factory locations in New York City, Chicago, Seattle, Foxwoods Resort, Dubai and San Francisco.

About Sugar Factory:

Thursday: 4PM to 11PM
Friday: 4PM to 12AM

Saturday: 11AM to 12AM
Sunday: 11AM to 11PM

Friday through Sunday from 8AM to 12AM

BROADWAY will be open for the entire Summer.
June 3rd through Sept 4th, the hours will be
Sunday – Thursday : 11a.m. – 11p.m.
Friday & Saturday : 11a.m. – 12a.m.

**After September 4th, the operating hours will return to the current operating hours.

We are available to book special events Monday through Thursday


Buy your Sugar Factory Gift Cards today!


For more information on hosting an event at any of our New York City locations, please contact our Events Department at or call 212.414.8725.
Take a moment to look over our Party Menu.
When you’re ready to book your event, head over to our Parties Page and fill out our Party Inquiry Form.

Corporate Events

When arranging group dining for 50 or more, Sugar Factory American Brasserie offers a whimsical, one-of-a-kind experience in the heart of the the NY Meatpacking District. You can reach our Events Department at or call 212.414.8725.


1991 Broadway
New York, NY 10023

Now Open!